Your 49ers and Levi's kept a press conference Wednesday morning as they announced a naming-rights deal regarding the San Francisco-based jeans manufacturer and the 49ers.
The team is about to open its innovative, $1. 2 billion stadium next year, and a naming-rights deal is about the ways the team pays off for the facility. The deal is for the next twenty years with an option to give it to 30 yrs.
Levi's was founded in 1853 when German immigrant Levis Strauss showed a dry goods store in S . f .. The company made the primary riveted men's work shorts – known now as blue jeans — within 1873. Levi's corporate headquarters remains in S . f ..
The pioneer games will be trialled there in 2014, along with the team currently is businesses to host either Superb Bowl L or LI, that is played in February 2016 along with 2017. A decision on the cities will host that upcoming Super Bowls will be made by league owners later this month.
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